Performance marketing
Led creative strategy across Meta, Google, TikTok, and YouTube. Successfully lowered average CPI average to under £10 within 6 months of iteration and optimisation.
UGC/
Influencer
Briefing and script direction/editing for content creators
Static
Creative direction, copywriting, testing and iteration
Videos
Creative direction, copywriting, storyboarding, testing and iteration
Key
Results
Successfully lowered average CPI average
to under £7 within 6 months of creative testing and optimisation.
Successfully lowered cost per first transaction to under £20 in the UK
Achieved CTR of up to 6% on Meta
