Email Marketing
I worked as a CRM Editor at ASOS for over 2 years, owning email copy across BAU, onboarding, lifestyle, promotional, and retention campaigns.
At Curve, I partnered with product and CX teams to identify churn drivers and redesigned the CRM onboarding journey to improve retention, as well as building upgrade flows that boosted subscription revenue.
CRM
Achievements
Voted best email marketing campaign for Black Friday by E-consultancy
Increased push notification OR average from 2% to 6% at ASOS
Increased welcome email OR from 48% to 52% at SilkFred
Increased weekly upgrades by over 300 at Curve